[ENG] Growth Hacking & Digital Marketing: "From Zero to Hero!"
2 learners taking this course
There’s a lot of background noise on Digital Marketing and Growth Hacking, but most of the courses take a really theoretical approach to the topic. In this course we’ll take a pragmatic approach: hours of screencasts to practically learn how to use these techniques in a real case, with the opportunity to see how to build a digital product from scratch and how to drive it to its first revenue in few weeks.
Modules
Introduction
Prototype
Lessons
- Website module introduction Free Preview
- Buy and download a WordPress theme
- Buy and setup a web hosting service with WordPress pre-installed
- Create and setup an Analytics account
- Create and setup a Facebook page
- Create and setup a Business Manager account
- WordPress setup and plug-in installation
- WordPress theme customization (1 of 2)
- WordPress theme customization (2 of 2)
- Create and sync Mailchimp and Stripe accounts to WordPress
Automation
Lessons
- Automation module introduction Free Preview
- Create forms on Typeform to collect user data
- Create an e-mail marketing automation with MailChimp (1 of 3)
- Create an e-mail marketing automation with MailChimp (2 of 3)
- Create an e-mail marketing automation with MailChimp (3 of 3)
- Install Woocommerce and get ready to receive payments
Marketing
Lessons
- Marketing module introduction Free Preview
- How does a Facebook campaign work? Free Preview
- Create your first Facebook campaign
- Create a “conversion” campaign
- B2B audiences introduction Free Preview
- How to scrape B2B contacts Free Preview
- Create two B2B audiences for the same prospect
- Checkpoint
- Create a retargeting campaign
- How to quickly analyze your performances